Bringing real-time data to NASCAR Cup teams
Team Analytics is an application developed specifically for NASCAR Cup teams. It lets users compare race car telemetry in real time for training purposes and to adjust strategy during an event. The race is also simulated in Unity to give even more visual feedback to users. Team Analytics has been adopted by over 80% of cup teams who now consider it a mandatory tool in their race planning and is also being used by FOX during their NASCAR broadcasts. I was the sole designer on this project responsible for wire framing, mock-ups, and final UI artwork.
Initial design iteration for the iPad
Team Analytics started as most new projects do, with a conference call. I made quick sketches of ideas as they came during the call and quickly turned them around into something presentable. The iPad app design was ditched early on as we learned that most teams relied on PCs for their data needs and most didn't use iPads.